Concept video of the Olympic Games Tokyo 2020 sport pictograms

Concept video of the Olympic Games Tokyo 2020 sport pictograms



[Applause] the 1964 Olympic Games in Tokyo were not only the first games to be held in Asia but they were also the beginning of a design movement sport pictograms the 20 sports pictograms created for the event changed wayfinding at the games forever today sports pictograms are indispensable to the success of the Olympic Games the spirit of the original pictograms will live on at the Olympic Games Tokyo 2020 the 1964 pictograms consisted of straight lines and precise circles simple and beautiful they were understandable by anyone anywhere the 2020 pictograms also add a new dimension by including the vibrancy and fluidity of athletes movements 50 pictograms for 33 sports have been developed for the Olympic Games Tokyo 2020 the new pictograms will sometimes run sometimes jump and appear anytime and anywhere to get your attention such innovation expresses the charm of each sport actively and clearly the new pictograms will help visitors navigate the sites and enjoy the sports of the Olympic Games [Applause]

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