Sara Jokonya, Swimmer, on Intellectual Property and Sports

Sara Jokonya, Swimmer, on Intellectual Property and Sports



hello my name is Sarah I'm 20 and from Geneva Switzerland and Sports has been such a huge part of my life from a very young age I was put into sports I was skiing I was doing judo I was horse riding our swimming and very fast I decided to go into swimming full-time and I really fell in love with the sport I love sports so much because it has taught me to be perseverant yes taught me discipline it has taught me how to set goals and go for them and never never give up until you have them Sports and sponsorship go hand-in-hand together because sponsorship helps the athlete truly achieve the the maximum of their potential and their goals in terms of equipment in terms of going out for camps in terms of getting the best equipment to train to compete to dream basically I know many athletes that wanted to go abroad to get an education and to be able to train at the highest level and we're not able to because of the lack of funds or their lack of sponsoring so sponsoring is indeed a huge part of sports that I would love to see especially in the sport of swimming to be expanded and media has a huge influence in the world of sports as a tremendous space and it's so important in my case one year ago I swam across the Loch lomon which is about 80 kilometres long in its length and I swam across it with my friend Adrian and I can honestly say that because of the media attention that we got we were able to share our project we were able to have a platform raise awareness because we cross this lake for two schools in Zimbabwe that really wanted to fund them to give money to so the media really was a key in our project

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