Welcome To The New Martin Archery!

Welcome To The New Martin Archery!



yeah Jeff Matson here at Martin artery working towards my 30th year three months ago we were pretty much always almost done completely done and no orders no parts nothing left new company the owners came in started ramping up filling our shelves getting orders ready we've all said we're busy were swamped we got orders coming in every day we've got orders going out of the day I've been working here since March 12 1984 that's about almost 30 years I started out working in the bow shop boxing bows inspecting them I was the last person to see that mode before they went to the customers throughout the years I've seen a lot happen along with the rise of partner jury the decline of Martin archery and being here as long as I have seen that decline was really hard watching all the the people go away and being to the point where we weren't even sure if we were going to have a job anymore so the way we got involved with Martin is I had spent about the last two years working only my own contract firm working with private equity firms just turning around companies in the US and we were able to turn around three companies and then when the Martin opportunity came up it was an opportunity for me to actually you know step out of that role and step into something permanent that I could spend the next ten years old I came to Martin artery purely because the potential I see so much potential here I was working in the last seven or so years in the country and when I was recruited by Martin I took a hard look at Martin and just realized the potential is there for Martin to not only become one of the leaders in the industry to become the outright leader in the industry what I love most about the Martin story is that Gil Martin did all the hard work he spent 63 years building a brand it was the top brand in the United States for 15 or 20 years and everybody knows Martin and you know it was just one of those situations too where we just didn't want to let it fall into the wrong hands or even worse liquidate and kind of disappear it was so exciting to be able to have that back have the resources to be able to put inventory back shelf to be able to bring people back that we're laid off and have them come back and have a job for them that has been so exciting and so rewarding to be able to tell people on the phone yes I have it in stock yes I can ship it out yes I can do that instead of no I can't you know now it's all yes yes it's a good feeling to be able to tell people that for a change the infrastructure that's in place the craftsmanship the history of innovation and the new ownership really made it a place that I want it to be you know I'm not looking in the immediate I'm looking in you know the next five to ten years of Marten archery becoming the name and archery and I want it to be a part of that I wanted to put my brand on it I wanted to help shape it to become the company that I feel it can be you just don't have that many 63 year old brands as you know was something like archery and so what really attracted me was well a wall is just a wonderful community when we came in we had conversations with several of our partners including the port and the commissioners and what we found here was we found a community that that really was supportive and wanting to make sure that you know they didn't lose those jobs and didn't didn't lose a company with the legacy of Martin and so you know I'd like to say gee you know we came in we did it ourselves but that's just not the truth the reality is is that we have a lot of business partners here that wanted to see Martin do well because Martin's been you know one of the leading employers in this community for decades so you know it feels really good to be a part of something that you know within the local community is that important so far we've managed to bring about 40 people back on board of which 80% of them are people that have worked at Martin in the last two to three years so I think that's why we get a lot of the support that we get and why it's such a big deal I left Martin artery and then the new CEO rich Weatherford came on board he came to me and asked me what I would do to change Marvin archery if I was to come back so we sat down went through the catalogue at page by page looked at every bow model we decided that we would go to one piece risers also twin limbs and then we'd also go to a slide instead of rollers so we did everything cosmetically that we needed to do to really make a good solid bow line for 2014 if I didn't think that Martin archery was gonna become the leader I never would have left I never would have came over here but I left of my own accord so that I could be a part of this a lot of people thought I was crazy to leave a good position at one of the biggest if not the biggest boat company to come to Martin which is small right now but I'm not looking at it further right now I'm looking at it in a couple of years I think Martin's got the potential to be the number one brand in archery we've got plenty of work to do and quite frankly we've got a good head start already I mean if you take a look at the team that we've already put together we're already working down that path even though it's very early on but you know on top of the top layer of Management but knowledge don't see that the second way those those engineers that we're bringing in that you may not have heard about so I think those guys are just as important for what we're trying to do in terms of succession planning and leadership but again if I look out ten years look we want to be the best and we want Martin to be back back on top and look 10 years is a long time to do that we're not going anywhere

5 Replies to “Welcome To The New Martin Archery!”

  1. I DIDN'T KNOW ABOUT MARTIN'S PROBLEMS TILL I LOGED ONTO THEIR SITE TODAY 5/29/14. I AM VERY HAPPY TO HEAR ABOUT THIS NEWS. I AM A VERY HAPPY OWNERS OF A MARTIN SAVANNAH LONGBOW.  I DIDN'T KNOW HOW GOOD MARTIN'S BOWS WERE WHEN I BOUGHT IT IN THE EARLT 2000'S. I JUST STUMBLED INTO IT WHEN I WAS VISITING FRIENDS IN MASS. THEY WERE LOOKING FOR A BOW FOR THEIR DAUGHTER AND I WAS INTERESTED IN A HIGH POUNDAGE BOW FOR SOME TIME. ONE SHOP HAD A SAVANNAH THERE ON CONSIGNMENT. A WEIGHT LIFTER CAME IN NEEDING A 70LB BOW. THEY TRIED ALL THEY COULD TO CONVINCE HIM TO GO 40 OR 50 LBS, AS HE NEVER DID ARCHERY BEFORE, HE COULD BE STOPPED SO THEY TOLD HIM PAY FULL IN ADVANCE AND NO RETURN AT ALL BECAUSE IT WAS A CUSTOM ORDER. HE SHOT A DOZ. ARROWS AND CAME BACK CRYING, PLEASE TAKE IT BACK. THEY SAID NO WAY WE TOLD YOU, BUT WE CAN, ONLY ON CONSIGNMENT. I ASKED ABOUT HEAVY LONGBOWS AND I DRAW 32" SO THEY MEASURED IT AND SAID 83-85, THE PRICE WAS $250 OR $350 AND I SAID SOLD. I FOUND IT SMOOTH , BUT IT TOOK OTHER PEOPLE TELLING ME HOW GOOD MARTIN BOWS WERE FOR ME TO REALIZE HOW LUCKY I WAS THAT DAY AND GOOD LUCK TO YOU MARTIN. ….. TARS

  2. I want to say a few words, First I want to say thank you for saving the brand! Secondly this was a fantastic video, admitting the struggle and demonstrating the improvement great great video!  I own 3 Shadowcats and a Triad I'm very excited about the future of martin!

  3. Good luck! I used to be quite active in the Martin Forum, may be I should check it again. My 2008 MOAB still works great, but if I decide to take a new bow someday it'd be Martin. Just keep the prices reasonable and the bows easy to maintain without a bowshop! 🙂

  4. I shoot a hoyt right now but honestly i would have no issue shooting a Martin just like my father in law and a few of my hunting buddies are shooting in both their compounds and traditional bows. what an awesome company and based in my home state as well.

  5. los felicito me gusta el nuevo logo y los arcos se ven mejor que nunca me gustaria tener uno saludos de un amigo venezolano

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